Tuesday, October 29, 2013

Creativity

What is new media?  Rather than defining it with some sort of Webster's dictionary jargon or Google search, I'd rather tell you new media is social networking, blogs, wiki's, twitter and the like.  New media provides an avenue for communication, collaboration, community, creativity and convergence.  I believe the  most striking aspect of new media is the creativity it fosters within people.
 
In an article entitled "Pop Music 1+1+1=1 The New Math of Mashups" by Sasha Frere-Jones, the author interviews Mark Vilder, aka Go Home Productions, on the subject of mashups and digital technology.  Mark explains that one of the benefits of digital technology is that “you don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself.”  Isn't this so accurate in today's technological world?  Technology has allowed the flexibility to be innovative in your own time and place.
 
From YouTubers just sharing their hobbies becoming well known beauty gurus or rappers and singers with contracts and touring the nation to bloggers being sponsored and even creating their own fashion or beauty lines.  With new media at your fingertips, your creativity is solely limited by your imagination.  Have you been creative lately?

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